The content of snickers seeks to identify your mood by being hungry by the phrase “it is not you when you are hungry”, By this message snickers want to convey that you are not the same and they offers you the snickers product to meet that need. They uses an innovative and avant-garde coding in the phrase already mentioned and the last “commit the world”, through these innovative phrases the product seeks a positioning and differentiation from other similar products within the market. It forces you to eat the snicker.
Prepared and distributed by Mars Incorporated, it is a global food manufacturer as well as confectionery, pet food and other food products. This family business generates annual sales of more than 30,000 million dollars of annual income; it is ranked as the sixth largest private equity company in the United States, according to Forbes. In Europe, the bar was sold under the name of Marathon until 1990. There have been more than twenty different types or Snickers bars in recent years.
The Mars Snickers brand will try to make a 30-second live commercial during the first break in the third quarter. Snickers have said that they has turned to several satellites to make sure the commercial is done smoothly.
Snickers is played in the Super Bowl with the first live commercial
For the first time in 16 years of history, Facebook will announce the Super Bowl. Social media giants have spent 60 seconds on the game’s unknown time to promote o a Facebook group.
Snickers return to the Super Bowl to celebrate the decade of the “not hungry” campaign. The brand, owned by Mars, Inc., said Wednesday that it will air a spot at the Super Bowl LIV on 2 February 2020. Josh Olken, the company’s brand director, said the spot will return to “the biggest entertainment stage two years away from the spotlight.” Snickers were at the Super Bowl in 2017, where Adam Driver is. This announcement is done on the 10th anniversary of snickers
The new spot will be created at the advertising agency BBDO New York which is part of the Omnicom Group. Snickers debuted in 2010 with Betty White, “If you’re hungry, you’re not you.”
Fox confirmed that it sold its Super Bowl advertising space to CNBC in November. Fox sold 30 second slot for more than $ 5 million during the event, with pre match and post match slot machines selling for $ 2-3 million, Variety reported in November.
Mexican pop tarts, Hyundai and Avocado are other brands that publish ads for the Super Bowl game which get started in February 2020.
As games start in Feb, before startup snickers announce for this ad by doing so they are trying to market their product and game both. According to snickers by mean of this ad they are advertising the Super Bowl spots. Other advertisers in the market are also trying to revise their Super Bowl approach.