It is the first time recorded in the last five years when a network which will display a big game like Super Bowl did not have to come down in order to dispense its highly-priced slots for advertisements. Fox Sports has successfully sold the entire available inventory in the Super Bowl LIV. The match is to be broadcasted on the 2nd of February, 2020 from the Miami Gardens of Florida. Advertisers have certainly found this live telecast to be more appealing.
The executive vice president of sport sale department of the Fox Sports has reported that they sold their entire games inventory in the Super Bowl 2020. He even mentioned that many advertisers were unable to fix their spots due to some issues. Hence, their teams will successfully manage both the pre and post-game inventory to land the units.
Well, Winter says that Fox Sports has been selling ads of 30second duration for around $ 5 million to $ 5.3 million. While the CBS imposed around $ 5.1 million to $ 5.3 million for the package of the entire inventory and will broadcast the event, meanwhile, it is even said that Fox will be imposing the most expensive charges for the advertisement slots at $ 2 million in the pre-game coverage and $ 3 million for the post-game coverage.
There were many reasons behind the network favors. One of the reasons was the unveiling of the plan of the National Football League and Fox in the May month. They declared of eliminating one of the commercial breaks in every Super Bowl’s quarter. Hence, from this year, every quarter will have only four add breaks instead of the five as per the norms. However, the Fox is still selling the equal number of advertisement berths as in the past.
Interestingly, the price of the game slot is rising in an exponential manner. As per the ad spending tracker, it is seen that the 30seconds ad used to cost $ 2.7 million in 2008, which now has been priced at $ 5.6 million. Therefore, the cost is almost more by 107%. However, in 2019 broadcast, there were around 98.2 million views which were comparatively 5% less from the previous year.
It is said that the early sell-out is a great victory symbol for the Fox. However, the main reason behind this is that they have sold the bulk of their cable as well as the studio assets to the Walt Disney for a sum of $ 71.3 billion. This will even have an impact on the fiscal year. This time the entire Super Bowl procedure is supervised by the new team of ad sales. Even, Winter, who is a veteran of the NBC Sports, his efforts of selling the Olympics and Super Bowls to the advertisers were even recognized.
Even to convince for the advertise, Winter along with his team, gave all sort of interpretations regarding the audience level in the past game. This rather helped the sponsors to understand the impact and difference of advertisement on the different positions of the game. While Fox team made it clear from before that they had no intentions to lower the price, they maintained their transparency in a consistent manner when it comes to pricing. Even their executives reported that the demand basically came from the auto manufacturers, technology marketers, Entertainment Company, financial service providers, manufacturers of the consumer products and the beverage companies.
However, in the end, it is concluded that the viewers will get to see many long commercials too. This will certainly surprise and even break the old held convention of the people as some of the ads will last for more than a minute.